Social Media Helped Drive Olympic TV Viewers

The Olympic broadcasts have set the bar for sports events and social media commentary -- drawing 36 million total comments during the Games, according to Bluefin Labs, although some of the commentary revealed results before NBC aired events in prime time. The Olympic social media activity topped the combined 32.7 million social media comments of the Super Bowl, all seven World Series games, the Oscars, Grammys and Golden Globes, according to Bluefin, which analyzes social media use. Moving beyond the NBC coverage, there were 82.6 million social media comments touching upon all sorts of Olympic activity, including comments from athletes.