Some hope amid the gloom for broadcasters
October 7, 2008
Here's a refreshingly sunny statistic for broadcasters: It's barely October, and 22% of new scripted series already have been picked up for full seasons. Despite doom-and-gloom ratings headlines for broadcasters this fall, three viable scripted shows among the scant nine launched isn't half bad, especially out of the gate. If there has been a lesson for broadcasters, it's that it's easier to launch a show than to relaunch a show viewers barely remember.
Some hope amid the gloom for broadcasters