Speed Wins: Users Favor Apps Over Mobile

Most mobile users prefer using apps over mobile sites for speed, convenience and ease of use. Specifically, 85% of smartphone and tablet users globally favored apps over mobile sites, according to more than 3,500 smartphone and tablet users globally.

That Compuware finding underscores the enduring consumer embrace of apps, despite long-standing predictions that they will give way to an ascendant mobile Web. People are spending nearly two hours a day with apps -- almost twice the amount of time compared to two years ago, according to app analytics and ad firm Flurry. The mobile Web for most has not transformed into the fast, reliable experience promised by the emergence of technologies from 4G networks to HTML5. “That’s predicated a lot on the spread of HTML5 development, and responsive design elements, and those aren’t evolving perhaps as fast as people expected,” said Stephen Pierzchala, technology strategist at Compuware’s APM Center of Excellence.