Sprint CEO says unlimited data plans won't stay around forever

Sprint is one of the biggest wireless carriers still offering unlimited data plans, but don't expect them to always be there. Sprint CEO Marcelo Claure said at the Code Conference that unlimited data won't stay around forever. That doesn't necessarily mean that those plans will go away any time soon -- in fact, Claure said that the plans are working quite well right now -- but he sees a time when they'll have to be phased out. Claure suggests that as what we do with our smartphones begins eating up more and more data, it won't be practical to keep offering unlimited plans. Instead, Sprint will likely raise prices for unlimited data and begin pushing people over toward capped plans, which are likely more profitable anyway.