Sprint Re-Org A Nod To Bring-Your-Own-Device And Piles Of Red Ink

Sprint is retrenching a bit following an exhausting year for the company, combining its consumer and business divisions in a move designed to save cash that also recognizes the nature of the modern smartphone buyer.

Four executives—Bob Johnson, president of the Consumer Services Group; Danny Bowman, president of integrated solutions; John Carney, senior vice president, consumer marketing; and Chris Rogers, senior vice president for corporate development and spectrum -- will be leaving the company as Sprint’s sales and marketing groups contract. There’s definitely some logic behind the reorganization, and Sprint’s welcome page for its Web site shows why. An awful lot of smartphone buyers are making personal purchases of smartphones that they also want to use for work, and businesses simply don’t provision mobile devices the way they used to before the “bring-your-own-device” policy became the standard (especially as the BlackBerry has waned).