Sprint Vows to Halve the Bills of AT&T and Verizon Defectors

Sprint will unveil an aggressive new price promotion that it claims will halve the bills of customers who defect from AT&T and Verizon in the latest salvo of an increasingly bitter price war. Under the terms of the deal, a customer can bring a current AT&T or Verizon bill to a Sprint store and store representatives will set up a new plan that is half of the service portion of that bill (the cost of calls, texting and data). In addition to that service cost, though, customers have to buy an unsubsidized device, either up front, through installments, or using one of Sprint’s new leasing plans.