The Stakes Are High for Facebook’s Next Big Ad Product

Even after back-to-back quarterly wins, the heat is still on for Facebook to knock its next ad product out of the park.

Take a look at the current market performance. After delivering another quarter of stellar earnings numbers, Facebook CFO David Ebersman said something that made investors twitch: Facebook won’t “significantly increase” the number of ads it is sticking into users’ News Feeds -- the current biggest driver of Facebook’s money machine. The big bet for Facebook instead: Improving the quality of its existing ads. That’s sort of a no-brainer. Make the ad look as “native” as possible, and it’ll probably perform better. It’s all the rage these days with competitors like Twitter.