State Of Media: TV Deemed Most Valuable

Against all media and entertainment services, U.S. consumers consider cable TV and satellite TV programming services the most valuable.

According to Deloitte’s sixth annual edition of the “State of the Media Democracy," the survey says 44% have DVR capability. That means a growing business for cable and satellite companies to sign up millions of other U.S. media consumers. “This represents a potential opportunity for cable and satellite TV providers,” stated Phil Asmundson, vice chairman and U.S. media and telecommunications sector leader, Deloitte LLP. He called the DVR an "underutilized service" that could potentially "serve as a value-add for new and existing subscribers at minimal cost to cable and satellite TV companies.” But at the same time, Deloitte noted that 9% of people have already cut the cord. Plus, 11% are considering doing so "because they can watch almost all of their favorite shows online."