The State of Mobile in 2022

More time than ever before is spent in mobile apps, reaching 4.8 hours per day in the top mobile-first markets. Consumers are migrating their attention and wallets to mobile as over $320,000 flowed through the app stores every minute of 2021, an increase of nearly 20% from previous records in 2020. Mobile services from both early adopters and mobile-forced players remain in high demand — with global consumers downloading over 435,000 apps per minute. Advertisers are taking note of the broad reach and deep engagement of mobile apps with mobile ad spend on track to hit $350 billion in 2022, after surpassing $295 in 2021. The average American spent 4.1 hours a day on mobile devices in 2021.