State of the News Media 2016

Five Key Takeaways from Pew Research Center's report:

1. In 2015, the newspaper sector had perhaps the worst year since the recession and its immediate aftermath. Average weekday newspaper circulation, print and digital combined, fell another 7% in 2015, the greatest decline since 2010.
2. Digital ad spending went up 20% last year, and mobile advertising now tops desktop, but journalism organizations have not been the primary beneficiaries. There was explosive growth in mobile advertising,
3. In contrast to newspapers’ troubles and digital’s rise, local television news revenue is relatively steady at $18.6 billion – at least for now.
4. Driven in part by a highly competitive presidential primary season, cable news saw its viewership jump 8%, to an average of 3.1 million viewers in prime time.
5. Podcasting continues to experience audience growth – though this includes both those podcasts focused on news and those looking at other subjects.