Studios' Quest for Life After DVDs

Movie studios, desperate to return their home entertainment divisions to growth, are scrambling to shape the post-DVD era. While DVD and Blu-ray will remain a huge profit center for years to come, studio executives are finally confronting an uncomfortable reality: little silver discs — for reasons of convenience, price and consumer burnout — may never recover their sales power. To grow, studios need to figure out digital distribution. Everyone is trying to solve one problem: consumers, the industry believes, will be reluctant to open their wallets for digital movies and TV shows until they get more portability and can watch the same content on several devices. Studios want to make consumers collect digital entertainment the way they would DVDs or books.