Study: Local News Among TV's Top Shows
September 4, 2008
Kathleen Keefe, Hearst-Argyle's vice president of sales, says that she and Research Director Matt Ross have prepared research to show that there is "more to local television than primetime and the network news." TV stations are "vibrant local businesses that produce programs that make the top 10 every day," Keefe says.
Study: Local News Among TV's Top Shows