Study: Old-School TV Viewing Is Still Growing
January 12, 2012
A range of on-demand viewing options—and some new platforms to watch that content on—has traditional television watching on the run, right? Well, not quite.
The average number of hours Americans spend every week sitting on the couch watching terrestrial, cable and satellite television continues to rise, according to a new year-end report from Turner Networks. According to the report, the average number of hours a typical viewer spent watching TV in 2011 was 34.2. The figure was 34.0 hours in 2010 and 32.3 hours in 2006. This despite the rise of on-demand services like Netflix, HBO Go and Hulu, and the emergence of new devices to watch that content on, from tablets to gaming consoles.
Study: Old-School TV Viewing Is Still Growing