Study: One in three mobile phone owners is a regular mobile gamer

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A new survey from casual gaming company PopCap shows that an incredibly high percentage of adults in the UK and US is into mobile gaming.

This stat may be due in part to the uptick in smartphone adoption. According to a separate Nielsen survey, 31% of U.S. mobile users now own smartphones, and a Pew survey shows nearly half of cellphone users download and use mobile apps, too. In PopCap's research, more than half (52%) of 2,425 respondents said they had played a game on a mobile device, whether their own device or someone else's, at some time in the past. The percentage for UK respondents was significantly higher (73%) than the rate for U.S. respondents (44%). Around one-third of all respondents had played a game on their own mobile phones within the past month, and one out of four respondents said they played games on a weekly basis. Still, some respondents admitted to only having played a mobile game once. The biggest gaming group was smartphone users.


Study: One in three mobile phone owners is a regular mobile gamer