Study sees no future in selling video downloads

STUDY SEES NO FUTURE IN SELLING VIDEO DOWNLOADS
[SOURCE: Reuters ]
Sites that sell movies and TV shows such as Apple's iTunes will likely peak this year and then lose popularity as more content becomes available on free outlets supported by ads, according to a new study. Sales of movies and television shows are expected to almost triple to $279 million in 2007 from an estimated $98 million last year. But unless the average consumer begins paying for their online video en masse, growth in sales will likely peter out next year, according to Forrester Research. Currently, only about 9 percent of Net-using adults have paid to download a program or a movie, the study said. These people spent an average of $14 each to buy videos last year and will likely spend more this year.
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