Study suggests more alcohol radio ads reaching minors

STUDY SUGGESTS MORE ALCOHOL RADIO ADS REACHING MINORS
[SOURCE: Associated Press]
In spite of spending less overall, about 36 percent of alcohol radio ads were placed on shows that are “youth oriented,” meaning that listeners between the ages of 12 and 20 were more likely per capita to listen to them than adults, according to the new report from the Center on Alcohol Marketing and Youth at Georgetown University. “What (alcohol companies are) doing is more efficiently reaching kids. That's presumably a waste of their marketing dollars - there is no good reason for them to be doing it,” said David Jernigan, CAMY's executive director.
http://www.newstribune.com/articles/2007/09/19/news_state/104statenews04...