Study: Teens Are Not Fleeing Facebook
June 25, 2014
Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a new survey of 12- to 17-year-olds.
Forrester's popularity poll -- taken in the US -- also found that Google+ actually registers with teenagers more than Pinterest and has an adoption rate similar to Twitter’s. "There is a yawning gap between the reality of social usage and what is commonly reported," said Nate Elliott, a researcher at Forrester. The report, polling 4,517 US teens and tweens, also had this to say:
- Only 20 percent of teens are on WhatsApp.
- About 40 percent are on Snapchat.
- Google+ and Twitter show close to the same level of youth adoption at just more than 40 percent, higher than Snapchat.
- Tumblr, Vine and Pinterest all had about 30 percent adoption among teens.
- YouTube had the highest adoption at more than 80 percent.
- Facebook and Instagram had the highest percentage of hyperusers -- the portion of monthly visitors who are there “all the time.”
- Snapchat, YouTube and Twitter were the next closest in terms of hyperusage.
Study: Teens Are Not Fleeing Facebook