Study: Teens Are Not Fleeing Facebook

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Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a new survey of 12- to 17-year-olds.

Forrester's popularity poll -- taken in the US -- also found that Google+ actually registers with teenagers more than Pinterest and has an adoption rate similar to Twitter’s. "There is a yawning gap between the reality of social usage and what is commonly reported," said Nate Elliott, a researcher at Forrester. The report, polling 4,517 US teens and tweens, also had this to say:

  • Only 20 percent of teens are on WhatsApp.
  • About 40 percent are on Snapchat.
  • Google+ and Twitter show close to the same level of youth adoption at just more than 40 percent, higher than Snapchat.
  • Tumblr, Vine and Pinterest all had about 30 percent adoption among teens.
  • YouTube had the highest adoption at more than 80 percent.
  • Facebook and Instagram had the highest percentage of hyperusers -- the portion of monthly visitors who are there “all the time.”
  • Snapchat, YouTube and Twitter were the next closest in terms of hyperusage.

Study: Teens Are Not Fleeing Facebook