Surge In 2016 Online Political Ad Spend Seen

Total online political ad spending is projected to soar to almost a billion dollars in 2016 US political races that are expected to generate more than $12 billion for all contests -- almost $51 for every qualified voter -- according to a report from Borrell Associates.

Digital media still would account for less than 8% of all political advertising, the report says, but the way political advertising money is spent will change dramatically in 2016, affecting every level of spending -- from very local to presidential runs.

Cable and online are the only media choices projected to gain share in political ad spending in 2014, the report says.