Surge in mobile ad spending worldwide

Mobile advertising is taking off around the world, fueled by the growth of smartphone adoption and more affordable data plans.

Ad spending nearly doubled in 2013, and it will continue the big gains in 2014, though there are some major shifts coming to the medium.

Global mobile advertising revenue increased by 92 percent in 2013, to $19.3 billion, according to a new report from the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence, IAB Europe and IHS Technology. That’s up from just over $10 billion in 2012.