Surprise! You’re Watching More TV Than Ever.

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That’s a small decrease (and it’s still more than people were watching in 2011) but it’s still a decrease. Hence: End of TV. Right? Nope. For whatever reason, the Nielsen chart doesn’t factor in video-on-demand viewing. And video-on-demand viewing is skyrocketing. Comcast, the country’s biggest pay TV provider, said 70 percent of its subscribers watch stuff on demand, and that TV shows account for 40 percent of its usage. (If you factor in pay-TV channels like HBO, the number jumps up to 60 percent.) So once you do factor in on-demand usage, you see a different story.


Surprise! You’re Watching More TV Than Ever. A Look Across Media (Nielsen) With Video on Demand, Americans Watch More TV Than Ever (Fast Company)