Survey: Consumers Uncomfortable With Smart TV Data Collection

Consumers aren’t comfortable with their data being collected by smart TVs, according to a survey conducted by Videa, Cox Media’s automated ad platform. The survey found that 48 percent of consumers said they were somewhat, mostly or completely uncomfortable with advertisers collecting Smart TV data. Only 39 percent said they are somewhat, mostly or completely comfortable with their data being collected by advertisers. The answer most given, at 21 percent of respondents, was that they were completely uncomfortable with the data collection.