Survey says: People start caring about Internet on their TVs, but price trumps everything
March 6, 2013
More than 30 percent of consumers in the market for a new TV want it to be connected to the internet, according to the latest IHS Smart TV Consumer Survey. Twelve months ago, that number was still at 18.1 percent.
53 percent of consumers who want to buy a new TV now say that the price tag is a main purchase driver. That’s up from 27.9 percent 12 months ago, and it also tells you a bit about why internet on TVs and 3-D are getting more popular: Even lower-priced TV sets are now connected, and 3-D isn’t that much of a premium anymore either.
Survey says: People start caring about Internet on their TVs, but price trumps everything