T-Mobile: AT&T’s New Plans Make You Pay for the Same Phone Twice

T-Mobile lashed out at new rate plans from rival AT&T, criticizing them as a poor imitation of T-Mobile’s earlier efforts. Mike Sievert, T-Mobile’s chief marketing officer, said that when his company did away with phone subsidies it also lowered monthly rates. AT&T’s new Next plans, by contrast, charge the same monthly rates while also eliminating the discount typically provided by carriers when purchasing a new phone. “You get to pay for the same phone twice,” Sievert said.