T-Mobile, bundles and the future of entertainment

T-Mobile threw another one of its flashy "Uncarrier" events again, announcing that it will not charge its customers for data they use when listening to streaming music from some of the industry's top services. The news came just hours after Amazon.com announced that its first smartphone, the Fire phone, would offer free integration with Amazon's own Prime Music service and Prime Video.

Both add more fuel to a trend we've seen coming for a while: The future of entertainment is in the bundle.

With its latest announcement, T-Mobile has gone even further, by making music essentially a part of its data plan. Under the new program, any data charges customers would have picked up by streaming Pandora, Spotify, Rhapsody, iHeartRadio, iTunes Radio, Slacker, Samsung's Milk streaming services are excused. T-Mobile will also extend the same deal to the upcoming Beatport app. The company said that, between those eight services, it believes it has covered over 80 percent of the streaming music market.