Tech Giants Brace for Europe’s New Data Privacy Rules

Tech giants are preparing for a stringent new set of data privacy rules in the region, called the General Data Protection Regulation. Set to take effect on May 25, the regulations restrict what types of personal data the tech companies can collect, store and use across the 28-member European Union. Among their provisions, the rules enshrine the so-called right to be forgotten into European law so people can ask companies to remove certain online data about them. The rules also require anyone under 16 to obtain parental consent before using popular digital services. If companies do not comply, they could face fines totaling 4 percent of their annual revenue. With the deadline for the new rules now just a few months away, Silicon Valley’s tech behemoths have been scrambling to get ready.