Tech Giants Defend Privacy Efforts, Promise Improvements

Privacy experts from Facebook and Apple defended the security and use of consumer data on their platforms, though they said greater protections and public education are needed, especially as technology evolves and new laws around it take shape. Speaking at CES, executives from the two tech giants as well as Procter & Gamble Co. and the US Federal Trade Commission sought to emphasize the importance of safeguarding consumers who engage daily with a range of hardware and software products. A commonly cited challenge was figuring out how companies can help consumers easily understand what personal data is being collected, how it is used and protected and ways they can opt out.