Teens Are Waging a Privacy War on the Internet — Why Marketers Should Listen

danah boyd on the increasingly sophisticated ways that Internet users (especially teenagers, who are businesses’ future customers) craft posts to safeguard their privacy, transmit hidden messages to selected recipients and even hijack advertisers’ carefully crafted algorithms that determine which ads are sent to consumers. boyd also addresses how the very act of planning and building technology entangles us in larger cultural and political questions, the implications of which we are only beginning to understand.