Teens Still Rely Primarily on Traditional Media
According to Nielsen, the leading type of media use among teens is still television, with the average teenager watching 3 hours and 20 minutes per day, debunking the myth of YouTube as the lead medium. Actually, Nielsen says, teens watch more TV than ever, with usage up 6% over the past five years in the US. In comparison, a typical teen watches about 11 minutes of online video per day, Nielsen found, or an average of about 3 hours per month. That is much less than adults ages 18-24 who watch 5 hours and 35 minutes per month and less than adults ages 35-44 who watch 3 hours and 30 minutes per month, according to the study, which compiled data from across Nielsen's media measurement businesses and its biannual global survey of consumers across 50 countries.
Teens Still Rely Primarily on Traditional Media