In Telehealth, Marketing Works

Effective, well thought-out, multi-faceted marketing can make your community broadband network more money and can cost less than sales teams alone. When Marketing work in conjunction with Sales, the network does better financially in the short- and long-term. Let’s use telehealth as an example. My 20 years of marketing work in the high-tech industry had me teaching a lot of folks in un-VC funded start-ups the values and virtues of marketing. It was easy to pigeonhole Marketing as a couple of folks creating snazzy brochures and snappy websites. True marketing is the graphics plus a combination of market research, market focus, spot-on marketing messages, and astute marketing partnerships.