Television Viewership Ubiquitous In Egypt

Despite the political changes that have occurred in Egypt over the past several years, the media sources upon which people are relying for news and information have not changed significantly, according to media research data released by the Broadcasting Board of Governors.

“Television is king in Egypt. It remains by far the most important source of news and information for Egyptians,” said Diana Turecek, director of audience research for the Middle East Broadcasting Networks (MBN).

Nearly all (98.8%) Egyptians have a working television in their home, and 94% use it weekly for news. However, only 59.6% of Egyptians are somewhat or very satisfied with the information available on television about political developments in Egypt.