There is no new revenue model for journalism

[Commentary] For all those searching for a new revenue model that will save good, old-fashioned newsroom journalism, Niles says stop wasting your time: . This isn't to say that publishers cannot change the way that they've operated in past media to secure their future online. But they need to look beyond looking for radical new ways to charge customers for their work. There are three ways - and only three ways - that publishers can make money from their content: 1) Direct purchases, such as subscriptions, copy sales and tickets, 2) Advertising, and 3) Donations, including direct contributions and grant funding.

By reducing the barrier to entry for new publishers to almost zero, it has vastly increased the number of competitors reaching any given publisher's audience. The Internet also has enabled new ways for publishers to solicit and receive money through each of these three methods. But the Internet hasn't changed that these are the three ways to make money from content. Publishers must take a sober look at these three options and decide how best to maximize their income opportunities within them. . That's why we have to find new production models that work.