Threads adds 35 million new signups this month

Instagram's X rival, Threads, has seen 35 million new users sign up for the platform since November 1st. Threads and rival BlueSky are competing to attract disenchanted X users following the 2024 election. Bluesky said it now has more than 20 million users. The app's usage grew more than 5x in the two weeks following the election. X is still the dominant social discourse app in America, garnering 30 times more daily visits in the U.S. on average during the general election than rival platforms. But analysts believe its rivals will continue to benefit from users leaving X or investing time in exploring a promising alternative.