Tim Cook's plan for manufacturing Apple's Macs in the US should lead to the Bay Area
[Commentary] When Apple moves the manufacturing of some Macs to the United States next year, the company obviously should put the factory in the Bay Area. It's a no-brainer.
Silicon Valley is in Apple's DNA. It's the company's birthplace. It's where Steve Jobs in 1984 famously launched the first Mac factory, a plant in Fremont he helped design to spit out one Macintosh every 27 seconds. But my argument for bringing the Mac back is all about the Bay Area having the people and the proximity to Apple's headquarters to make the company's manufacturing experiment a success. This goes beyond sentiment, though even the most analytical are subject to the nostalgic pull of the company's legacy. The argument against? The Bay Area's expensive land, high wages and steep taxes (though companies, including Apple, have shown great creativity in reducing their tax bills).
Tim Cook's plan for manufacturing Apple's Macs in the US should lead to the Bay Area