Time Spent Streaming Outpacing Number of Streamers

In the U.S., the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers.

Over the last three years, time spent watching video from home and work computers has more than doubled while the number of unique viewers increased 26 percent over the same period. During August 2011, viewers aged 18-34 accounted for nearly 40 percent of total streaming time, with males 18-34 contributing 23 percent. Video viewers aged 35-49 made up 26 percent of total steaming time during the month, followed by viewers over the age of 50 – the largest segment of the online video population – who spent over 9 billion minutes watching, 22 percent of total streaming time from home and work computers.