Time Warner, Comcast test approach to more TV on Web

Time Warner Inc and Comcast Corp have banded together to test ways to allow people to watch more TV shows over the Web, while making sure they keep paying for their traditional cable or satellite TV services. The partnership of two major media companies underscores the pressure the TV industry is under to protect its revenue but also satisfy consumers who want to watch their favorite drama or comedy at a time and place of their choosing. Time Warner and Comcast are banking on an approach that would essentially allow viewers to see any show at any time over any sort of device they wanted -- whether that is a TV set, computer or cell phone. One catch: they must first prove they are a cable or satellite customer, meaning they already pay a monthly subscription fee for TV. In announcing the partnership on Wednesday, Time Warner Chief Executive Jeff Bewkes stressed that he viewed the plan as a "free gift" for consumers that simply "expands" their entertainment choices.