Time Warner Favors Trad TV Over Streaming

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Launching a TV series just on an on-demand digital service? One big media company chief executive believes a TV network is still important when it comes advertising-promotion and discovery of TV shows. Speaking at an investor conference, Jeff Bewkes, chairman/chief executive officer of Time Warner, commented about Netflix's recent original "House of Cards" series -- where the entire season was available immediately. "We don't think it's the best way to launch a series," says Bewkes. He says shows need the "water cooler" effect that comes with a network.


Time Warner Favors Trad TV Over Streaming