Time Warner Uses Common Sense

TIME WARNER USES COMMON SENSE
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Time Warner says it will start putting TV reviews and ratings information from family programming watchdog Common Sense Media on its cable systems and Web site starting next week. The group rates the age-appropriateness of TV programs (as well as video games, movies, music and books) for sex, violence, and language--among other things-- proclaiming shows on balance "good stuff" (green light) "pause"--for proceed with caution (yellow light), or "not of the right age" (red light). The announcement of the new ratings came the same day that Common Sense Media will give out its annual awards for "improving the media landscape for children." This year's Lifetime Achievement winner is former FCC Chairman Newton Minow, who will receive his award from current FCC Chairman Kevin Martin who has pushed the media to give parents more content control tools, while Minow is famous for once calling TV a 'vast wasteland,' compared to its potential to educate, entertain and enlighten. Other award winners include Senator Joe Lieberman (I-CT), longtime critic of media violence, particularly video games, and Gary Knell of Sesame Workshop.
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* Common Sense Comes to Time Warner Cable
http://www.multichannel.com/article/CA6369167.html?display=Breaking+News