TiVo CEO sees broadcast and cable "wreck"

In contrast to Comcast and NBC, which see great thing ahead for cable networks, TiVo CEO Tom Rogers -- who used to run cable channels at NBC -- says he sees "a train wreck coming for the broadcast and cable industry on the advertising front." The reason: paying attention to 30-second ads that interrupt shows "is not the way people elect to watch television" when they have a digital video recorder. As you might expect, Rogers told Wall Street analysts on Monday that he has a solution: Companies can advertise on TiVo, and make ad campaigns more effective by tapping the massive amount of data that the DVR pioneer collects to show what people watch as well as what they buy.