TiVo to Integrate PayPal Enabling Simple Shopping on TV and Strengthening Its Interactive Advertising Solution

TiVo and PayPal announced they have teamed up to provide TiVo users with the ability to purchase products featured in interactive advertisements on the TiVo user interface through PayPal, the faster, safer way to pay.

This integration creates a new opportunity for advertisers and brands to connect with TiVo users and to turn their 30-second spots and interactive TiVo ad placements into actionable purchasing opportunities through a one-time account link. TiVo will be working with its advertisers and agency partners to develop PayPal-enabled TiVo ads and Showcase campaigns beginning with the fall 2012 television season. This solution will also be available to TiVo's MSO customers such as RCN, Suddenlink and more. Products purchased through PayPal will be charged to the TiVo user's PayPal account through a secure transaction and shipped to the address the user has registered with PayPal for deliveries. Orders will be fulfilled either by the advertiser or a trusted merchant that accepts PayPal for payment.