Today's Quote

"We are already seeing an erosion of the 'editorial wall' in network newsrooms, particularly for morning news and newsmagazines," said Jim Johnston, partner at the law firm Davis & Gilbert, which represents both media agencies and entertainment clients.

"I think you'll find that this type of activity will continue to take place, and other forms of product integration will find their way into news divisions as well," he said. "The news organizations will continue to seek a balance between editorial independence and advertiser interests, but you will likely see a lot more boundary-pushing in the future."