Trump Camp Says It Capitalized on Early Voting Data

The Trump campaign used data and analytics to capitalize on clues from early voting returns, including data on Latino voters in Florida, whom an undisclosed Hispanic agency helped the campaign reach. That's according to Matt Oczkowski, who headed up the Trump campaign's team of embeds from U.K.-based data firm Cambridge Analytica.

Oczkowski believes that polls failed to predict victory for the president-elect in key battlegrounds partly because many surveyed only people deemed to be likely voters because they had voted in previous elections, excluding non-voters being drawn to the polls by Trump. "We've seen times over the course of the last month that pointed to a potential outcome like last night," Oczkowski said. Oczkowski, head of product at Cambridge Analytica and former chief digital officer for Gov Scott Walker's (R-WI) short-lived presidential primary campaign in 2015, said the Trump campaign looked at early voting data around ten days before the election and used it to update its data models for get-out-the-vote and last-minute persuasion efforts.