Trump's victory ignites the next great digital divide

Left-leaning apps, news websites and social networks are experiencing a spike in engagement following President-elect Trump's election win, further dividing the internet along political lines. It's not unusual for resistance media to rise in response to contentious elections. But the internet itself is becoming more politically divided than ever, driving Americans further into echo chambers. Bluesky, an alternative to Elon Musk's X, saw downloads rise by 430% during election week. For platforms and media outlets looking to become more neutral, playing to everyone's interests may present business challenges. All signs point to online tribalism increasing as the barrier to entry for new digital products lowers, challenging mainstream institutions.