Trying to Wean Britons From Unlimited Mobile Data

When the mobile operator EE started selling the first high-speed LTE wireless broadband service in Britain last autumn, it offered only packages with strict monthly limits on downloading data, effectively tying the volume of Web surfing to the price. But whether EE, a joint venture of Deutsche Telekom and France Télécom, will succeed by marketing fiat alone in killing off access to unlimited wireless data in Britain remains to be seen. The country’s mobile market is one of the most competitive in Europe, with four network operators, as well as resellers like Virgin Mobile and Tesco Mobile.