TV Bounces Back -- For a Few Months

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Primetime TV ratings grew -- by about 4 percent -- during the first three months of 2014. Analyst Michael Nathanson says that’s TV’s best performance since the last quarter of 2007.

And it’s the first time TV has grown, period, in more than a year. Nathanson attributes the boomlet to a confluence of big live events in the beginning of the year — the Sochi Olympics, the Oscars, NFL playoffs and the NCAA tournament -- plus an insane winter that kept everyone locked up in their houses, huddling around the plasma for warmth.


TV Bounces Back -- For a Few Months