TV Drug Ads Set for Image Study

TV DRUG ADS SET FOR IMAGE STUDY
[SOURCE: Associated Press]
Federal regulators plan to study whether relaxing, upbeat images featured in TV drug ads distract consumers from warnings about the drugs' risks. The announcement, posted on the Food and Drug Administration Web site, comes a week after a study published in the New England Journal of Medicine suggested the agency's drug-ad enforcement has steadily declined. The FDA says it plans to study how 2,000 people react to television drug ads to determine whether they have an overwhelmingly positive impression of products despite audio warnings about potential side effects.
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