TV Fans can Now Dress the Part
October 4, 2005
American television has finally reached its full potential. Instead of offering programming that lures viewers into seeing ads, the programs now are the ads. Character-focused clothing lines are providing TV producers and creators with increase revenue streams through licensing deals -- while also expanding shows' presence in a way that appeals to a young, hip demographic.
[SOURCE: USAToday, AUTHOR: Laura Petrecca]
TV Fans can Now Dress the Part