TV Still Dominates World Media Use

Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally, according to GlobalWebIndex’s recent Media Consumption report.

That's 23% of total time spent on the media. The US remains the biggest TV market, with an average of 4.33 hours a day. Online TV viewing continues to rise -- now at 0.7 hours a day. That's a 6% share of all media time.