TV is taking a back seat to Web, mobile

TV IS TAKING A BACK SEAT TO WEB, MOBILE
[SOURCE: The Hollywood Reporter, AUTHOR: Georg Szalai]
Personal time that consumers spend on the Internet is rivaling their TV time, with user-generated content and networking sites among the most popular destinations for entertainment seekers. Plus, people seem more open to mobile content and are looking for more traditional entertainment offerings on their mobile devices than previously thought. These are among the findings of a new IBM survey of consumer behavior in the digital age, which suggests that studios, advertisers, ad agencies, content distributors and other industry players must continue to adjust their business strategies amid changes in media usage and consumers' increased expectations for control and community.
http://www.hollywoodreporter.com/hr/content_display/television/news/e3ia...