Twitter Breaks Record During Super Bowl XLVI: 12,233 Tweets Per Second

Twitter connected last night on its hashtag Hail Mary. The social service set a new record for gameday activity during Super Bowl XLVI--12,233 tweets per second at the end of the game. The second highest rate came during Madonna's Caligula-inspired halftime extravaganza: 10,245. Compare that with past spikes. The Bin Laden raid topped out at 5,106 tweets per second and held steady at 4,000 sustained tweets.

Google reports that around 41% of searches related to Super Bowl ads that were made during the game came from mobile devices, up from 25% for the same time the day prior. Overall, the top trending searches on Google during the game were:

• Madonna
• Halftime show
• Patriots
• Tom Brady
• Giants