Twitter Use 2012

Some 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day.

Although overall Twitter usage has nearly doubled since the Pew Research Center’s Internet & American Life Project first asked a stand-alone Twitter question in November 2010, the 15% of online adults who use Twitter as of early 2012 is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.

Several demographic groups stand out as having high rates of Twitter usage relative to their peers:

• African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day.
• Young adults — One quarter (26%) of internet users ages 18-29 use Twitter, nearly double the rate for those ages 30-49. Among the youngest internet users (those ages 18-24), fully 31% are Twitter users.
• Urban and suburban residents — Residents of urban and suburban areas are significantly more likely to use Twitter than their rural counterparts.